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Lacoste is a household name in the fashion industry. Founded in 1933, the company has made a name for themselves with their classic polo shirt with the iconic crocodile logo. The logo was inspired by founder René Lacoste's "The Crocodile" nickname because of his tenacity on the tennis court. Now Lacoste has expanded to a full lifestyle brand, including clothing, footwear, perfume, leather goods, watches, eyewear, and popularly polo shirts.